One can call it destiny, but I felt always inclined and attracted towards creative thinking and doing creative stuffs.
Since school I would participate in activities like creative writing, story telling or learning about television commercials and advertisements.
When I started my career like 5 years ago as a content writer, there was less competition and not much established niches to master over.
By time, businesses undergone change and became dynamic. So as it generated a need for them to go digital and engage its potential customers.
Observing this change, it intrigued me more to search more, write more, create customized content as per client’s needs.
My journey wasn’t that easy, as time passed by niches outgrown in numbers and competition soared. So it became challenging to survive in the market with alike creative minds.
But the advantage for creative people are they liked to be challenged and keep looking up to something new.
Me being from commerce stream and an MBA in HR and Finance, I wasn’t that paced up technically. So taking help from internet and reading blogs, long form contents. I started gaining knowledge about digital channels and marketing types.
Two years back from now, I started job in human resources, yet my topic of interest still remained the same.
Through one colleague, I got to know that I could do a good practical course in digital marketing and look towards a potential career in this field.
While searching online alternatives, I got to know about MICA university from Ahmedabad providing dynamic and industry level digital marketing course with multiple specializations.
I chosen this course of advanced certificate in digital marketing and communications, and it’s now like going to complete two months. I like completing modules, each section is nicely explained and has been organized by practical examples with non graded and graded quizzes.
Assignments seem challenging and creative at once. But when I started doing this I felt like I am able to learn by doing on my own along with industry coaches and upgrad buddy’s help.
I am really looking forward towards my career switch journey with Upgrad. There’s more to learn, more to adapt, more to challenge and a lot more to experience along with maintaining my vision to become a good digital marketing professional.
